Why Become a Marketing Partner and/or Exhibitor?
LARGEST DIRECT TARGET MARKET AT ANY EXPORT CONFERENCE IN 2010
- This will be North America's premier international trade conference in 2010
- A great way to reach your customers of today and tomorrow
- The targeted audience is over 500 attendees per day
- 50+ Commercial Service staff will attend
- 175+ DEC members are expected to attend
- 275+ businesspersons, government employees and academics are expected to attend the U.S. portion
- 200+ Canadian businesspersons, government employees and academics are expected to attend the Canadian portion
- The conference is open to all paying members of the public
- Non-DEC members are expected to outnumber DEC members at the conference
EXTENSIVE, SUSTAINED MEDIA CAMPAIGN TO PROMOTE YOUR PRODUCTS, SERVICES AND BRAND IDENTITY
- Official Conference website
- All marketing partnerships include a presence on our official 2010 DEC Conference website
- The larger the marketing partnership, the more exposure on our website
- Web Links
- Increase your exposure though our links to other websites including international trade sites, Federal Government trade websites, media websites and many others
- E- Blasts to Targeted Audiences
- Reach thousands of targets through e-blasts from proprietary sources such as the Commercial Service, Department of Commerce, and trade-related corporate lists
- Business magazines, newspapers, newsletters, radio & TV
- Conference organizers have been interviewed and will continue to be interviewed promoting the event
- Press releases
- These will continue to be sent out consistently until the time of Conference
- Key marketing partners are mentioned in these press releases
- LinkedIn, Facebook and Twitter
- Electronic media is an important part of promoting the event and reaching the target market
BRANDING OPPORTUNITIES ON CONFERENCE BAGS & GIFTS
- Key marketing partners have an opportunity to provide Conference bags, lanyards and gifts with their brand to attendees
SPECIAL MENTION FROM THE PODIUM
- Key marketing partners receive special mentions form the podium with the frequency of these mentions tied to level
INCLUSION IN THE CONFERENCE PROGRAM
- All marketing partners will be listed in the Conference program
- Larger marketing partners will receive larger mention and more prominent placement
INCLUSION ON BANNERS / SIGNAGE
- Larger marketing partners will be placed on the Conference banners / signage and the size of the placement will depend on sponsorship level
LIST OF CONFERENCE PARTICIPANTS
- Larger marketing partners will receive the entire list of Conference attendees after the show
- Contact details of these attendees will be included in the provided lists
EXHIBIT TABLES FROM SERVICE PROVIDERS TO THE EXPORT INDUSTRY – AN OPPORTUNITY TO PROMOTE YOUR SERVICE OR PRODUCT ONE-ON-ONE
- Many marketing partnerships include an exhibit table for free
- Exhibit tables can also be acquired as part of two, highly affordable marketing partner opportunities
- Show your goods or services to your target audience face to face
- Several dozen tables conveniently located right outside the Conference area and close to the food and drink tables
- This is a great opportunity for attendees to learn about the services available to them from a diverse group of service providers such as yourselves
FREE TICKETS INCLUDED AS PART OF MOST MARKETING PARTNER PACKAGES
- All marketing partnerships include one more free tickets for the entire event
- Our early registration price is $495 for the full conference, $550 after September 10
- Single day registration is $225 for Trade & Green Day (October 25th), $225 for Trade & Canada Day (October 26th) and $125 for Trade & Innovation Day (1/2 day, October 27th)
- The true cost of each ticket is in excess of $1,000 per ticket when all costs are included
- Corporate marketing partners will subsidize the Conference costs by about $500 per ticket
- Other Conferences with comparable high level speakers usually run over $1,500 for a 2 day Conference
- These prices include breakfasts, lunches and 2 or 3 dinners (depending on circumstances)
EXTENSIVE NETWORKING OPPORTUNITIES FOR MARKETING PARTNERS
- LinkedIn
- Face-to-Face Networking Time
- Opening reception
- Buffet breakfast each day
- Morning break each day
- Luncheon each day
- Receptions in Canada & in the Detroit area
- Bus rides to and from Canada & to and from the Rouge River plant
- Access in informal settings to high level government officials from the USA and Canada
- Access to high level speakers
- Access to top businesspeople outside their offices
- A unique mix of over 250 companies expected from the Mid-West. As this is the first time in about a decade that the Conference has been held in the Mid-West, the attendance mix will be different than prior years
- Unique networking event to meet over 200 Canadian companies in Canada
- There will be more staff on hand from the Commercial Service of the U.S. Department of Commerce (50+ expected) at this event than any other in North America in 2010. These are the U.S. government's trade experts
EXTREMELY HIGH LEVEL KEYNOTE SPEAKERS & PANELISTS THAT WILL REFLECT POSITIVELY ON YOUR COMPANY THROUGH YOUR MARKETING PARTNERSHIP
- Nicola Arena, Chairman & CEO, Mediterranean Shipping Company (USA)
- Miranda Ballentine, Director of Sustainability, Wal-Mart
- Scott Bozek, Consul for Commercial Affairs, U.S. Consulate General, Commercial Service, Toronto
- Dr. Ed Catmull, co-founder of Pixar Animation Studios and President of Pixar and Disney Animation Studios
- Daniel Griswold, Director of the Center for Trade Policy Studies, CATO Institute
- Fred Keller, CEO, Cascade Engineering
- Suresh Kumar, Assistant Secretary of Commerce and Director General, U.S. and Foreign Commercial Service
- Gary Locke, U.S. Secretary of Commerce (invited)
- Michal Lorenc, Online Sales and Operations Manager, Google
- Chip McClure, Chairman, CEO and President, Arvin Meritor
- Joy Nott, President of the Canadian Association of Importers and Exporters
- Frank Reynolds, Author, Managing Exports: Navigating The Complex Rules, Controls, Barriers and Laws
- Many other speakers yet to be announced...
- Speakers who are either internationally renowned, cutting-edge or can teach us something valuable
OPPORTUNITY TO TIE IN MARKETING PARTNERSHIPS WITH MANY PARTS OF THE CONFERENCE - LEGAL, FINANCIAL, TRANSPORTATION, OCEAN FREIGHT, ETC.
What's new in financing exports
- Protecting Intellectual Property
- What's new in using the web for international marketing
- Opportunities in the "green" economy
- How to engender innovation in your organization
- What's Next in Ocean Transportation
- Turning an old style company into a green company
- Opportunities and trends in the Canadian market
- Regulations for exporting into Canada
- Free Trade Agreements, Where To From Here?
- Topics that are fresh, value-added, pertinent and exciting
- Topics which can assist Small & Medium Enterprises to make money, expand exports and create jobs
ONE CONFERENCE, TWO COUNTRIES – EXCLUSIVE VISIT TO CANADA
- There are marketing partnership opportunities tied to this event and the rides to Canada
- Tie in your marketing efforts with your Canadian operations, if you have one
- Reach out to both the U.S. & Canadian markets through one opportunity
- Reach out to your existing customers by touting the international nature of your marketing partnership
- First visit to Canada by a DEC Conference
- Exclusive, rare behind-the-scenes briefings by Canada Border Services Agency
- Private briefings by high-level Canadian government officials
- Involvement by the Commercial Service in Canada to promote Canada as the ideal venue for new-to-export attendees
- Huge networking reception with over 200 Canadian companies expected to attend
- Private tour of the Ambassador Bridge, the world's busiest commercial border crossing
- Canadian sessions to be held at the Windsor Hotel and Casino, Windsor, Ontario
- www.caesarswindsor.com/casinos
UNIQUE, PRIVATE FIELD TRIP TO THE FORD ROUGE RIVER PLANT (CLOSED TO THE PUBLIC DURING OUR VISIT)
- There are opportunities available related to this trip
- The Rouge River facility is part of American industrial history being at one time the largest production facility in the world, the pride of Henry Ford and a critical resource for production of aircraft and ships during World War II. It was truly at the heart of the arsenal of democracy.
- The Rouge River complex is the only U.S. vehicle assembly plant where visitors can watch humans and robots building Ford F-150 vans.
- It is also a marvel of modern environmentalism, having been developed from a former Brownfield site. From its large planted rooftop to the collection of rainwater from the parking lot, it features many leading edge green technologies.
- www.hfmgv.org/rouge
AFFORDABLE, UPSCALE ACCOMODATION FOR YOUR ASSOCIATES
- Increase possible contact with attendees by bringing more of your employees to the Conference
- We negotiated an extremely low rate of $107 plus taxes per night
- Add this low hotel rate to the Conference pricing and the combined total is under $900, making it the lowest total cost for a conference of this type in years
- This hotel has outstanding rooms, meeting facilities and restaurants
www.marriott.com/hotels
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